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Monday, 24 February 2014

question 5: how did you attract/address your target audience?


I took part in a lot of secondary research into existing films. I explored the ways that they were structured the narrative for example all thrillers would use a similar narrative structure as they’re targeting specific audience group. Through m research I have that these thrillers have similar representation on characters for example the antagonists identity is supposed to be kept hidden till the end of the film. They would do this to build suspense and tension which is what they aim to get from the audience in order to create emotions and keep them hooked on. In addition most thrillers use young female victims in order to make the audience feel sorry for them and take their side.

From my research I have gathered information to prove that the target audience not only relies on the genre but also the themes and the narrative which then links to the genre. An example of this would be an action thriller, the target audience would be aimed at young people males of any race and young employed citizens because they expect to see more action as they like fast pace and high tension scene.  There hobbies are also most likely to be video games or even sports where there is physical contact and blood rushing excitement.

Our opening thriller ‘the unknown massacre ‘has an age range from 15 to 21 mainly because of the characters within the thriller who are around that age. We chose this audience group because they can relates to these kind of characters personalities for example there will be an immature character who will scare the couple at the beginning to show he’s immature. The audience will find this kind of prank funny because it something they would do themselves however at the same time we want to remind the audience that it’s still a thriller by making the audience jump but they will laugh after. Overall they’ll enjoy the unique and interesting characters they can relate to in addition with themes.

Age:  15-21

Gender:  unisex

Ethnicity: all diverse cultures

Occupation: students employed, E, D, C1, C2, B, A

Question 5                                                                                       

The questionnaire was relevant because we got more information about who the target audience and got quick feedback. The information we wanted were specific in order to define a narrative in addito0n the graph made it easier to receive feedback.  The results we received was essential fro preparation, planning and getting the right emotions out of the audience.

My questions

4.      What sub-genre of thriller do you prefer?

5.      What themes would you like to see in a thriller?

6.      Do you prefer thrillers based on a true story?

7.      Do you find thrillers based on a true story more interesting?

It’s vital that we produced a questionnaire in order to gather information and indicate what our target audience want to see making them satisfied but sticking to the thriller genre at the same time. It helped us with things like costume because when I asked about costume for a nerd, I was able to define exactly how to dress my nerd for example he wore slim jeans, a checked shirt and a cardigan and glasses. This made it clearer to the audience that I was a nerd.

1 comment:

  1. Some understanding here on the audience and what their expectations are of thrillers. From this initial understanding, you show how you tried to appeal to you target audience by creating a questionnaire and how this helped you make decisions. Some discussion on the choices made and outcomes from this in appealing to your audience.

    To improve;
    -include your questionnaire and examples of your results.

    ReplyDelete